Commodity Packaging Strategy

- Apr 10, 2020-

As far as possible, the packaging of enterprise products should not be imitated or similar to other packaging, but new materials, new processes, new patterns, and new shapes should be adopted to give consumers a new feeling. For example, packaging made of renewable and degradable materials is more popular, which is convenient for consumers, but also in line with environmental protection trends, and establishes a good image for enterprises. Convenient packaging strategy. When designing and purchasing product packaging, enterprises should consider bringing convenience to consumers in terms of purchase, portability, use, and storage. For the convenience of consumers to purchase, enterprises will combine products of different styles, uses, and tastes into a variety of packaging or combination packaging.

Cheap packaging strategy. This kind of packaging strategy is that enterprises use low-cost, simple-structured packaging, which is usually used for a large number of daily necessities. Such as general clothing, shoes and socks, edible salt, monosodium glutamate, traditional Chinese medicine, fresh milk in bags, etc. Of course, companies adopting this packaging strategy should not purchase at will because of low consumer demand, but should consider its applicable and economical features.

Series packaging strategy. The difference between this kind of packaging and the series packaging is that the series packaging is the same kind of goods, and the package packaging is different goods. Such as travel supplies box, cosmetic box, the traditional four treasures of the study-pen, ink, paper inkstone, etc., is a complete package.

Similar packaging strategy. Sometimes referred to as home-style packaging, the products produced by the same company adopt the same pattern, similar colors, and common features on the packaging shape, especially the repeated appearance of the company's CI image, forming a visual stereotype, which can not only save packaging The design cost can also deepen the user's impression of such products.

Change packaging strategy. That is to replace the original packaging with new packaging. Generally speaking, an enterprise and a retailer should use relatively fixed packaging, but when the following three situations occur, the enterprise should adopt a change packaging strategy:

(1) There is a problem with the quality of this product, and consumers have formed a bad impression about it;

(2) The product quality of the enterprise is acceptable, but there are many competitors of similar products, and the original packaging is not conducive to opening the sales situation of the product;

(3) The sales of the product are acceptable, but because the enterprise uses the packaging for too long and the cost is too high, the enterprise reduces the cost and will make consumers feel obsolete.