Food packaging design relies solely on the design of the map is difficult to do high, it is considered to be tall, and may not be easy to sell. Packaging needs to understand the process, understand the cost, and need to accumulate design experience. The most important thing is to understand the user, not the customer, to make the product and food packaging design of the user's eyes bright, and the food packaging can be packaged with edible materials. It brings more security to consumers. The unique packaging material and the highly influential graphic combination make the packaging and similar competitors have obvious visual differentiation, laying a good foundation for brand communication and product sales. Consumer attitudes toward packaging design seem to be contradictory, which poses a challenge for food brands.